5 Reasons To Create an Email List
Why would I go through the trouble of creating an email list?
What are the steps to creating an email list? Are they complicated?
How do I get people to join my list?
These are the top 3 questions I get asked the most.
Here are the Top 5 Reasons an email list might be what you need in your business:
Maintain intimate contact with your audience.
“Healthy” or not, It is said that 52% of adults check their email first thing in the morning. And most people check their email multiple times a day. The people on your list have dished out to you one of the highest compliments they could – they want to hear from you. They gave you permission to personally email them in their inbox. Use this compliment to further drive engagement with people that want to hear from you by sending them emails to share your expertise and tips, create authentic connections, and boost your sales.
After all, when was the last time you changed your email address? You may even still have your very first email address.
Create authentic connections with your audience.
Starting your email list is a way to become closer with your audience, it enables you to be able to share things you may not feel comfortable sharing on social media. I know I share more personal stories and use those stories to drive connections to my helpful tips and expertise with my audience perhaps more so than on social media.
You can use your email list to really get to your know your audience better. Whether you choose to send surveys or not, you can still understand their needs and wants better by having concrete analytics to look at what content they opened and what they are clicking and reading into further. This information allows you to easily tweak and resend messages to create higher engagement/open rates as well.
Feel confident your message is getting received.
Ever spend 2 hours creating social media content for a week only to wonder how many people will actually see the post, engage with it, or how many new people it will reach? Just me?
When you have your email list, you are confident your message is received by the people who want it. No funny, changing, algorithms to play with, no trends to dance to. Just do you, send an email, share a tip, share a story, or just share what’s on your mind to drive authentic connections, establish credibility and boost sales.
Stop chasing shiny platforms.
Learn the ONE marketing platform that has hardly changed since the creation of the internet. This is not to say to abandon all other forms of media and marketing efforts – they are great for driving and finding new audience members and potential clients to join your list.
Make a smart investment.
When you make investments in your business, you want to be sure they are healthy investments that will provide you with a high return on investment, right? Email marketing has one of the highest return on investments of all marketing efforts. For every $1 marketers spend on email marketing, they get $36 in return.
Email marketing is also a long-term investment. Think about the other marketing efforts and social media channels that have an ever-changing algorithms and popularity. While social media platforms are constantly changing, email marketing has remained fairly consistent.
So, if social media platforms were to get shut down tomorrow, would you have a way to stay in contact with your previous or current customers? Are you confident your message is getting received?
If you are in your business for the long-run, then creating an email list might be the healthiest strategy you can do for your business. Similar to the Chinese proverb, The best time to plan a tree was 20 years ago, the 2nd best time is now…the best to start an email list was at the creation of your business. The 2nd best time is now.
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