6 Types of Email Sequences to Simplify Your Business

Email marketing is more than just sending an email each week, keeping your audience engaged, and continuing to build a thriving list that loves and supports you through the purchase of your product or service. Email sequences can also be used to simplify your business and ensure your customer or client is taken on a clear and instructive journey once they purchase your product or course. Below are 6 types of email sequences to know. 

Welcome /nurture sequence

The welcome email sequence is sent to your audience immediately upon subscribing to your content and/or purchasing your product. According to research, these are the most engaged emails you can send to your audience. A welcome sequence helps establish trust, rapport and introduces your audience to your brand. For help with writing a compelling and engaging welcome email sequence, download the guide at www.virtualamilia.com/guide. 

Sales sequence

A sales sequence can be sent at different times in your client’s journey. A sales sequence is selling your product, course, or service. So, they may have entered the sales sequence a variety of ways – depending on your marketing tactics to drive traffic to your sales funnel. It is a series of 6-7 emails sent over a span of 6-10 days to really help drive home your service or course. You want to show value, share testimonials, overcome objections, and sell! 

Onboarding sequence

Not to be confused with a welcome sequence – an onboarding sequence is sent once someone purchases your product or service. These can include emails to thank them for their purchase, guide them through making their payment and signing their contract, introducing them to a back-office dashboard, and (if applicable), asking them to leave a review (for products). Depending how your client relationship management is set up, you may already be doing this in a manual format. But automating this with the help of a client management system like Dubsado or Honeybook can go a long way in simplifying the tasks you have to do in your business.

Abandoned cart sequence

This is implemented with the help of a course or e-commerce software. When someone visits your sales page or check out page but doesn’t complete the purchase, this abandoned cart email sequence is sent to them. It typically will ask something like “did you forget something”? Or “did you have any questions?”. 

Re-engagement series

This is typically sent if you haven’t been keeping in touch with your list on a consistent basis and they haven’t heard from you in a while – or your open rates are less than optimal. You want to send a re-engagement email to ensure that the people on your list want to receive your content, are still interested in the topics you are sharing, and are willing to open and click a link. That’s how the email is set up. Once you determine the people that haven’t engaged with this email, you can then remove them from your list. I know – you’ve worked so hard to obtain these subscribers but maintaining a healthy and engaging list is crucial to your business. 

Off-boarding sequence

This is sent when someone no longer wishes to receive your service or product. Again, like the on-boarding sequence, it may be a manual process at the moment but there are ways to automate this process to simplify your business.