This is a continuation of the Marketing for Health coaches series. First, I wrote about creating your avatar to find your ideal client, mentioned many different platforms you may use to disperse your content and pick one that suits your style and now I’ll be explaining how to creating expert content to obtain your ideal client.

Creating content is the most challenging part of content marketing for your business. It requires creativity (duh!) but also professionalism, research, and organization. Yet, creating content does not have to be scary! This is how you’ll be able to build trust with your potential clients and share your knowledge. It may not be easy, but free content is a great source of lead generation. From there, you can begin to build your email subscriber list with a platform have warm leads to be able to market to.

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Research

Research is an integral part of your content creation – it gives you the ability to create content that is relevant to your clients. You will want to find and discuss topics that are of interest to your clients. This is why creating your client avatar is so important. You can identify their pain points and aim to solve them with your content marketing. Of course, you want to be sure what you are writing about are things you actually know – don’t write about things you’ve researched and have no experience in! Your clients will soon find out you are a fake and that is certainly not good for business.

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Professionalism

Professionalism is a must when it comes to sharing your content. There is a very fine line between showing your personality and being unprofessional which may take some time to curate. While you want to sound professional when creating your content, you also do not want to sound like a robot either! I’ve been told that I sound and act like a robot – or nicely put “I’m very even-keeled” – so if my writing sounds that way, then that’s why! However, you do want to avoid simple grammatical (my #1 pet peeve!) and spelling errors. You can do so with the help of free apps like Grammarly and The Hemingway App. You can also hire a virtual assistant or freelancer that can help you with content creation. Ask me for a recommendation from my network as I’ll be honest – this is not my strong suit right now, however, it is a skill I am currently learning and refining.

Creating graphics is very simple with a free tool like Canva. The pro version is well worth it and allows you to easily and quickly resize your graphics to be suited for any platform with just the click of a button. It saves a lot of time over having to re-create the graphic for each platform you use. They offer some free training resources related to branding and graphic design as well which can come in helpful when you are first starting out. Of course, this is something I am happy to help you with as well. For information on pricing, please contact me here. Once you’ve done your research and started creating your content, its time to get organized!

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Organization

If you have experience with content creation, you may want to start with organization. But, don’t let “being organized” stop you from creating content. A lot of people want to start revenue-generating activities in their business and never do because they spend all their time researching and getting organized. That’s my logic behind putting this third. There are a lot of awesome apps out there that help you organize your content – or you can create a free calendar in Google Sheets. It’s about having a plan in place about what content you want to put out and when. This can be extremely helpful especially if you are using multiple platforms to share your content. For example, if you are sharing on Youtube once a month, but writing a 4 part blog series about the same topic and then sharing on Facebook 2 times a month – all of your content should ideally be correlated so you’ll want to keep track of when it comes out and what exactly is getting published. A content calendar can also be really helpful with future content – if you have so many ideas of what you want to create content about, you can map them out on a calendar for the year so that it makes sense to your audience or potential clients.

Conclusion

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Remember, the point of creating and sharing content is to share your expertise with your potential clients. Your aim is to help build trust and ensure you establish yourself as a real person to knows what they are doing and saying. Also, creating and sharing your content can really help to show your personality and for health coaches, this can be of great importance. People are naturally drawn to do work with someone who they think they can get along with, and have commonalities or share similar interests. If you found this content helpful, drop a comment to let me know what you think! 

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