Have you ever wondered how to make a big impact on Black Friday without cutting into your profits? Here are 10 impactful ideas that create value for your customers – no discounts necessary!
1. Value Forward Bundles
Give clients more value by creating packages that include added resources. Some ideas for coaches might be:
- Goal Setting Workbook: Include a New Year goal-setting workbook with each coaching session purchase.
- One-Month Action Plan: Create a customized, actionable plan for clients to follow in the first month post-session with the purchase of a coaching session.
- Exclusive Resource Hub: Offer a collection of your top worksheets, mini-courses, or templates to clients who’ve worked with you before or those who make a Black Friday purchase.
- 2025 Strategy Session: Help clients start their year strong with a personal or group strategy session for 2025.
2. Charity Tie-In
With Giving Tuesday, closing following Black Friday, donating a percentage of Black Friday sales to a cause or charity can be wonderful way to entice clients who value social responsibility and are drawn to ethical businesses.
3. Limited-Time Workshop or Masterclass
Limited-Time Workshop or Masterclass: Announce an exclusive Black Friday workshop on a valuable topic related to your field. You don’t need to host it on the day itself—promote it on Black Friday and schedule it for a week or two later when the holiday shopping buzz has quieted down.
4. Consultation Offer
Consultation Offer: If you don’t already offer this as part of your services, offering a low-cost initial consultation is a great way for clients to see the benefits of your service in a personalized way and prove you are a good coach/service for them.
5. Mini-training or Mini-course
Offer a Mini-Training or Mini-course: Have a course you already sell? Offer a mini-version of it at a lower price on Black Friday. This gives people a taste of your content and primes them for future, full-course purchases. Just make sure you have an email sales sequence in place after they purchase this to sell the full course!
6. Priority booking for Future Services
Priority booking for Future Services: Open up your calendar for early 2025 bookings or VIP access to coaching spots. Offering early booking privileges can be the nudge clients need to commit.
These ideas allow you to stand out and make Black Friday memorable, all while protecting your bottom line and adding value. If you need help putting any of these into action, I can help!