Creating a website is so easy to do now with the help of software like Wix and Squarespace. However, creating a website that actually gets you found in Google Search, gets clients to book your services, and delivers a clear message is another. Use these tips to build a website that gets you more clients.
Here are 7 things to do and 4 things NOT to do when it comes to having a website that converts. These tips are adopted from Donald Miller’s Building a Storybrand, and other digital marketing strategies I have come across in my research. If you haven’t already read and implemented Donald Miller’s Building a Storybrand – I highly suggest you go to library and get the book now!
Have a Clear Message
Your message needs to be crystal clear on what you do, who you help and how people can get in touch with you. It will help to fill in the blanks:
I offer _____, _____, and _____ and I want people to hire me by doing _____.
This will give you the foundation of how to clarify your message, what your site needs to achieve and how people can buy from you!
Pictures with People
Preferably pictures with you as the “people”. It’s hardwired in our antiquated brains to like someone that’s smiling. It’s also hardwired to trust someone better when you can see their face. So having a bright, happy, clear, picture of you doing something related to what you do is key to building trust with your potential clients. If you don’t have pictures of you, then it’s helpful to at least have a stock picture of someone doing what you do. Just make sure the picture is clear and pleasing to look at.
Tell them what problem you solve.
How it Works
Clear Call to Action
Have Social Proof: Testimonials, statistics, badges
Choose a Platform so you can be found in searches
Talk about your company history, story or awards
Put massive blocks of text
Too many fonts, colors and options
Have a Subtle Call To Action