Why Hire A Copywriter?
5 Ways a Copywriter Will Positively Impact Your Business
Getting to the point where you need or want to hire someone for their services can feel scary. Spending money on freelancers and service providers can bring up some mindset and money blocks that entrepreneurs need to get release. Especially a service provider like a copywriter.
Not sure what a copywriter is? Check out this article that explains what copywriter is, what they write, and how they can help you.
But you know how to write, right?
I mean, you took English in high school – and you did pretty good with those 5 paragraph essays you had to write. You might have even enjoyed it. But that’s not what a copywriter is.
A copywriter is the one you go to when you want to make more money. That’s it.
They’re the ones to look at to see if your work is actually converting visitors to clients.
So here’s 5 ways a copywriter will positively impact your business.
They'll give you back your time
As a coach and entrepreneur, you want to stay in your zone of genius – creating content that connects to your audience, developing your unique methods to help your clients cultivate extreme transformations.
So why would you spend more time trying to write out your thoughts when you do better verbalizing them in a voice note or video?
Why would you try to take the time to transcribe them, have them transcribed, enter them into your email service provider, edit it, design it and schedule it? When your time is precious and better spent help your clients excel in cosmic current of life. That brings me to my first reason why you would hire a copywriter.
Hiring a copywriter will allow you to make the most of your precious time. It allows you to utilize your super powers in the capacity they are meant for.
Writing your own copy isn’t the best use of your time. If you’re running a business, and particularly if you’re trying to grow your venture, your time is valuable. Do you have the bandwidth to take on a writing project? Any business management guru will tell you to outsource everything that isn’t directly related to generating income. Not only will outsourcing your copywriting needs help free up your time, the copy will probably get done more quickly. A professional copywriter has the skills and experience to complete the work faster than you do. And honestly, won’t you feel relieved to have that task taken off your plate?
Professional copywriters know what they’re good at. Most of them typically have set types of projects they do or do not prefer to take on, as well as particular industries they prefer to work with. In addition, they can help facilitate cohesive movement of your project between related disciplines.
Most copywriters are used to partnering with graphic designers, printers, videographers, web site designers and programmers. They will write the copy with instructions and suggestions to these other professionals to ensure that the design and layout coordinate with the copy. As if saving time wasn’t enough of a motivator, keep reading for more ways a copywriter will positively impact your business.
Your expertise is just that - yours
As a coach, you understand the value of staying in your zone of genius. You know how valuable it is to your well-being to receive the proper support in your business and in your life. This brings me to the next point. The expertise of a copywriter should never be underestimated.
Many entrepreneurs think they can write. Or they think they can verbalize their thoughts into a voice note and their virtual assistant is going to be able to take the words they say and transform them into conversion-worthy emails and websites. That’s not the way it works.
The truth of the matter is you may be physically and technically able to write – but chances are you won’t have the experience or expertise that’s required when it comes to balancing the goals and objectives of a business, with the needs of its audience. And that’s on a simplistic level. There are many layers woven seamlessly into effective, targeted communications. So leave the writing to the experts because bad writing can do more harm than good.
You may be a coach in a field of specialization like life-coach, business, mindset, organization, or yoga. A copywriter’s is writing texts for advertisements and other promotional materials that uses research and data to get the reader to respond the way you want them to.
You wouldn’t perform your own surgery or represent yourself in a courtroom, why would you consider writing your own copy?
Like a surgeon or an attorney, a professional copywriter has spent years getting a relevant knowledge and also years practicing his or her craft on a daily basis. Virtual Amilia has invested, taken and implemented knowledge from courses like The Copy Cure from Marie Forleo, The Write & Ignite Challenge from Alex Cattoni, and CopySchool from Joanna Wiebe of CopyHackers.
A great copywriter dedicates days in her workweek to say up to date on copywriting and related topics like SEO content marketing. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. To presume you can write as well as an experienced copywriter who practices her craft every day just because you received an “A” in Freshman English two decades ago is fooling yourself.
Better conversions with stats to back it
Do you have an accountant to manage your accounts? A lawyer to draft your contracts? A photographer to take your photos?
It is no different to hire an expert copywriter to provide your copy, AND it is just as valuable. Possibly more so, because good copy will be effective and boost your business in ways that cannot otherwise be achieved. Use someone who knows exactly how to adapt and write your web content, product descriptions, blogs, social media, emails, newsletters.
This is the primary objective of a copywriter. They can do this directly with a “Call to Action”, or more subtly by boosting brand awareness. A good copywriter will be able to provide you statistics to back up the “why” behind the words and the order they chose using the research they’ve uncovered. Then, once that page or email is published, they’ll be able to use the statistics to make educated changes and tweaks to the verbiage to optimize the page and produce better results. This may not be something you are looking at or tracking. It’s part of a copywriter’s job to do this.
Most people can write nice words, some people can write beautiful words and in a good tone for the audience BUT they need to keep people reading. Did you know that the heading for a blog or email, or a headline on a website, can take almost as long to create as the rest of the content itself? There are formulas copywriters know that are proven to work. They remove the guesswork out of the craft. Copywriting is a careful blend of art and science, and is more important than you may realize.
Your website is more than love notes to your readers
Having a strong online presence nowadays is a must. According to shopper studies, over 80% of consumers go online before making a major purchase. They utilize search engines to research their purchase. And to use a search engine, you need words.
That’s where content writing comes in. You may have the perfect product for a specific client, but if your product or service doesn’t come up in the search, how will they find out about you?
Relying on traditional advertising methods, like print ads or TV commercial can only help you so much (plus they can have a low return on investment and longer turnaround times). If your online presence doesn’t match your presence on other media, you don’t exist.
You may have managed to get your business online, but are your website and its content really working to grow your business?
Ensuring your content (and by extension, your business) come up in search results isn’t just about stuffing an article with keywords (because you can be penalized for that too).
Are you just writing love-notes to your audience through your website and not truly speaking to them AND the search engines?
Well-written copy will include just the right amount of keywords while being optimized for your reader.
It will also be tagged and be set up with useful metadata to make the articles more searchable. Original content is highly sought after by Google and of course your audience.
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. By hiring a copywriter you can make sure content is factually accurate, clearly written, and comprehensive.
Your copywriter will help you identify the purpose of your website and will provide content that will motivate your clients to act.
An outside perspective and a 2nd pair of eyes
Because you are living and breathing every aspect of your business, your perspective is quite different from your customer’s. The problem is you know too much.
You understand the jargon and all the intricacies of your industry. You might not even realize you’re saying words to someone who – if they’ve never come across your kind of service before – will have no clue what you mean.
What you need is a conversion copywriter, someone with an outsider’s viewpoint who can look at your business with objective eyes, write content in layman’s terms, and identify the key points that are most likely to attract new customers.
When you’re writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content.
In addition, you want copy that is free from typos, spelling mistakes and punctuation errors. Anything less is unprofessional and doesn’t reflect well on your company. Having a professional copywriter craft your copy helps ensure you get closer to perfection.
Using a copywriter can keep your brand current, useful and informative. Yes, you know your business better than anyone else, but a collaboration with a copywriter will provide a different angle and give a fresh perspective. Key into what your clients and customers want, need, and are interested in.
If you're on the fence about copywriters, talk to one.
Talk to a copywriter and tell them what’s on your mind. Tell them what about your business you are strugllying to achieve and see if they can help. Virtual Amilia is a conversion copywriter service provider. You can contact her here.
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